Advice from startups. It helps!

Yeah, you’re right. I don’t run a tech startup. But living in San Francisco means I am surrounded by it all day, everyday. At first, I was intimidated, then I got bored of the jibber jabber, then I realized…Wooaa! These startups, this lingo, this MVP – Product/Market fit – metrics – conversions – stuff is really helping me out.

Tech startups CAN set an example for service based businesses, as I wrote in this blog post. Earlier on I also realized that people in my industry and other online marketing people really DO need to know the basics, the basics of UX, UI, metrics, conversions and so on (Check out this post about that very idea).

My point, don’t discard the tech startup mentality if you run a service based business. Consider taking a few pages from their book and appreciate how they work, especially the part on being lean.

Being lean?  Here are some resources to help you out:
1. The Entrepreneurs Guide to Customer Development
2. Startup Lessons Learned
3. The Lean Startup

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