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The Competition to Be Better Than Yourself

Posted by renee on May 3rd, 2012

There is the rational you, the realistic you, the lets all jump-off-this-cliff-together you, and maybe something in the middle. As an entrepreneur, there is nothing constant. Typically, we start out facing steep precipices. With little knowledge, little experience and a boatload of an ego, we venture into this “you’ve only got one life to live, so do it all’ world to make the climb to the top. And on the way, we bump into hurdles, successes and things you can’t explain. But competition, not the one you have with others, but the internal kind, often slows us down or sends us in the wrong direction. Why do we put so much onus on ourselves to compete against who we were 2, 5, 10 years ago?

The answer is tricky. As a woman in her 30′s, for example, she will look back and wonder why she couldn’t maintain her 22 year old figure. After having children, sunbathing in the tropics, and leading a team of 100 +, of course time will show on her body. But shouldn’t the reward offset the current physical disapproval?

As a man in his mid 40′s, he will look back and wonder why he didn’t sell his startup for 35% more than he got. He will blame himself for this. He may venture to the mirror to uncover a bald spot. The grace of aging, again, appears on his body and he is unsatisfied, wanting to look like he did 10 years ago.

We are in constant competition with our old selves. A constant of always trying to be better than we were a year + ago. Now many would say this is healthy, this is natural and that we should always be improving. But it should never be in comparison to where we were at a point in time. The past has made you who you are today. Was that a cliche? Sure. But it’s right.

Competition can be healthy, and with oneself. But if it ever comes to the point of being scary or dangerous, whether that’s in monetary, physical health or relationship terms, it’s time to stop! You will always be in competition with yourself, to be a better, smarter, richer you. As you should. But don’t compete against your old self to get to the top. Embrace the person you were, and the one you are today. That’s the same one that will get over the precipice and past the hurdles.

 

How are you going to do it?

Posted by renee on April 12th, 2012

I get asked this question at least three times a day.

Why?

I am five months pregnant and just starting out with my new project (and baby) Onboardly. There is no such thing as mat leave, especially for us small business ladies. I won’t be taking 12 months off and enjoying every single second of my childs first year. I won’t be there for every step, every word, every cry and every laugh. I realize this, and you know what? I am ok with it.

There’s a baby in here!

I hate being judged and questioned on how I am going to raise my child with both parents being busy entrepreneurs. We’ll figure it out.

No sleep. No time for a shower. No personal time. Sounds like running a business to me. I get it, a baby is life changing. If I didn’t know this, I wouldn’t have had this happen to me.  We are prepared. We are excited. And, yes, we are scared sh*tless. Bring it.

Here is what I have done to prepare for the blessed arrival of our child:

  1. Smile and be thankful for such a gift
  2. Shop for maternity clothes
  3. Ask mom how she did it
  4. Hire a nanny for three days a week
  5. Organize a kick-ass home office
  6. Organize a kick-asser out-of-home office
  7. Read up on tips and tricks for newbie parents
  8. Hire a babysitter
  9. Laugh. Learn
  10. Breath

If you are a woman who has successfully had children and ran a business at the same time – HIGH FIVE!  Oh, and PLEASE leave some tips below.

Life of the Subscription Model

Posted by renee on March 30th, 2012

The subscription model is nothing new. This method of payment has been used by cable companies, utility providers, fitness clubs, magazines and more for years. Though, lately, it has been introduced in more interesting ways. You may have noticed it with Manpacks, the service that delivers men’s essentials to your door, or with Birchbox, Glossybox, and Loose Button’s Luxe Box. If you’re a pet lover, it could have been with Toys4Tails or Barkbox. Subscription commerce for products other than Teleco’s and fitness clubs are making a grand entrance.

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Growing up Without a Cell Phone

Posted by renee on March 20th, 2012

I got this email from my mother this morning. She Cc’d me on this list followed by all her over 50 year old friends.  I found it hilarious.  See my reply to everyone at the bottom.

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Get Off the Fence and Decide

Posted by renee on March 15th, 2012

The other day I was sitting on the fence about whether or not I should hire someone full-time to fulfill a much needed role at my company Onboardly. It became painfully evident that I needed her, and needed her full-time. In the midst of building a house, postponing my wedding, attending two out of country weddings, traveling for work, and getting ready for my baby (Due this summer), there was just no way I could do all this work anymore.  I emailed my fiancé to ask him what his thoughts were, and – to no surprise – he said go for it! Take the leap. (Context: The reason for getting his approval was because he was also launching his startup. Between the two of us, there is no ‘steady income’. I figured I should get his input on this.)

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7 Tips to Creating The Best Content For Your Blog

Posted by renee on February 16th, 2012

The amount of content created increases dramatically every day. People are saturated with more advertisements, media, and content than ever before. Yet they still seek more: they are still loyal to TV shows (5 hours per day!), consistently browse the web, and are always on their smartphones. People love content and can’t get enough of it. Though what they are seeking is often times only really REALLY good stuff. Why would they want anything else? So how do you create content that will drive the traffic and success you are looking for?

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5 Social Media Challenges and the Solutions to Overcome Them

Posted by renee on January 25th, 2012

Remember back in the day, when Twitter was consistently decorated by that image of the adorable Failwhale? We have certainly come a long way. We’ve recognized and accepted social media’s influence and power. It’s a different avenue of reaching people, as well as a great antenna for tuning into what people are thinking. Hence, the rise of social media marketing.

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Just Do

Posted by renee on January 2nd, 2012

It’s a new year. Time to actually start doing and to stop thinking about it. Below are six areas in which to start doing something to change your life.

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7 Tips To Optimize Your Landing Page

Posted by renee on December 16th, 2011

1. Powerful Title



The title of your landing page is one of the most important elements. It needs to explain the purpose of the page in as few words as possible. Make it short, visible and direct. ( This Mailchimp example is not a landing page rather their website homepage, but demonstrates a large title)

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Is Community Management Dead?

Posted by renee on December 1st, 2011

Has the relevance of the community manager already come and gone? Just four years ago, it would be difficult to name a company that employed someone to grow and nurture their communities. Today, it would be equally as difficult to name a company that doesn’t.

As you read this, hundreds of community managers are taking to their TweetDecks and HootSuites to manage social media outreach and engagement. So, is community management really dead? Perhaps not altogether, but the narrow definition of it, which has been used in the past four years, most definitely is.

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