BE TRANSPARENT AND AUTHENTIC (Think Obama’s use of social media)
personalization should be your number one priority. Consumers are interacting in a real time basis with businesses everyday.  Website visitors want to know just who it is that is communicating on behalf of the company. Social media has to be personal (but not too personal to be successful. 
 

THINK QUALITY VERSUS QUANTITY
Trying to reach every possible customer, potential customer, or lead should not be a priority. What will result is what looks like a one way mode of advertising. DON’T DO IT. Instead focus on creating quality for your audience by engaging them and talking to them one-on-one.  You will quickly learn what their needs are.  

LISTEN, RATHER THEN DICTATE
Listen to your community. Read and reply to comments. Keep an open flow of communication.  Facebook is a useful tool to discern what people need and want. Here you can easily ask group questions, create discussions and events, and really dig deep into your audience’s true desires.

TWEET THIS!
Twitter’s almighty power to connect with people from across the globe, is still expanding:  networking, research, sales, suggestions, search, the list goes on. Be professional and courteous but also personal on Twitter.  This is solidify your businesses personality and will shape the way the public views you.

PRETTY PROFILE PIC
What you display on your social media sites will say a thousand words about who you are. Chose a well branded, high res logo, or a professional head shot.  Believe me; this will ultimately define your businesses image.

TWEET AS THOUGH YOUR MOM IS LISTENING  
That’s right. Don’t swear, say racial slurs, be a hypocrite, lie, etc….  And avoid all spelling mistakes.  Treat the public sphere as though it was your mother. You wouldn’t want to disappoint her, would you?

LEARN MORE
At BizLaunch, there are many FREE live seminars and webinars to help you kick start your social media campaign. Visit www.bizlaunch.ca