The subscription model is nothing new. This method of payment has been used by cable companies, utility providers, fitness clubs, magazines and more for years. Though, lately, it has been introduced in more interesting ways. You may have noticed it with Manpacks, the service that delivers men’s essentials to your door, or with Birchbox, Glossybox, and Loose Button’s Luxe Box. If you’re a pet lover, it could have been with Toys4Tails or Barkbox. Subscription commerce for products other than Teleco’s and fitness clubs are making a grand entrance.

(If you're an 'expert' skip to the last line and answer the question.) No longer do you have to rely on word of mouth or pay exorbitant amounts to get your business' brand known.  Now, you can get the word out internationally - for free!  Free's still a word people use, right? How do you make Facebook, Twitter, Tumblr and other social media work for you and for your business?  We ALL know that these tools are free and are a great marketing tool for you, as long as you have the willingness to be creative and persistent, and persistent, and persisten, and persistent ... Everyone knows of the "Old Spice Guy" or the many charity campaigns with an internet component.  While you may not be able to afford to hire actors, you can use pieces of these tried-and-true campaigns to help your low-budget "bootstrapping" strategy.  For example, you can ask customers to name your newest advertising campaign in exchange for product or services, or you can lead a "Tweet for charity" event and offer to donate while raising money and brand equity.  Lowe's Home Improvement recently offered a weekend of coupons event in which emails were sent for a chance to win 90% off coupons or free merchandise.  This gave them the opportunity to create a database of customers while generating plenty of Facebook buzz.