small business

small business

Back to Basics

With all these new technologies, applications, and platforms it can be easy to get carried away. But you can’t let yourself turn a blind eye to what truly matters, your customers. With the adoption of social media is an integral part of your overall marketing strategy, your main focus should […]

seminars, small business, Social media for small business

Most important things about developing a social media strategy

BE TRANSPARENT AND AUTHENTIC (Think Obama’s use of social media) personalization should be your number one priority. Consumers are interacting in a real time basis with businesses everyday.  Website visitors want to know just who it is that is communicating on behalf of the company. Social media has to be […]