Life of the Subscription Model

Life of the Subscription Model

The subscription model is nothing new. This method of payment has been used by cable companies, utility providers, fitness clubs, magazines and more for years. Though, lately, it has been introduced in more interesting ways. You may have noticed it with Manpacks, the service that delivers men’s essentials to your door, or with Birchbox, Glossybox, and Loos...

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7 Tips to Creating The Best Content For Your Blog

7 Tips to Creating The Best Content For Your Blog

The amount of content created increases dramatically every day. People are saturated with more advertisements, media, and content than ever before. Yet they still seek more: they are still loyal to TV shows (5 hours per day!), consistently browse the web, and are always on their smartphones. People love content and can't get enough of it. Though what the...

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Which comes first: the Tool or the Goal?

Which comes first: the Tool or the Goal?

If it were a game of golf, that could be answered very simply; you want the ball in the hole (Goal) using the driver (tool). Similarly with social media, goals also always come before the tool, the objectives before the tactics and so on. Don't flip the funnel here. The last thing that you need to concern yourself with is the tool to measure. Most recentl...

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Advice from startups. It helps!

Advice from startups. It helps!

Yeah, you're right. I don't run a tech startup. But living in San Francisco means I am surrounded by it all day, everyday. At first, I was intimidated, then I got bored of the jibber jabber, then I realized...Wooaa! These startups, this lingo, this MVP - Product/Market fit - metrics - conversions - stuff is really helping me out. Tech startups CAN set a...

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Wait, what? I am supposed to know UX too?

Wait, what?  I am supposed to know UX too?

More and more each week I get requests to help companies with their online strategy, more so, with wireframing UX, and UI.  I haven't created so many mockups in my life!  I am by no means a designer (Christ, I haven't even used illustrator) and by no means a UX/UI or wireframe expert. But you know what?  I KNOW good design when I see one.  [Ok, you are...

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Bootstrap THIS! (Warning: SM For Beginners)

Bootstrap THIS!  (Warning: SM For Beginners)

(If you're an 'expert' skip to the last line and answer the question.) No longer do you have to rely on word of mouth or pay exorbitant amounts to get your business' brand known.  Now, you can get the word out internationally - for free!  Free's still a word people use, right? How do you make Facebook, Twitter, Tumblr and other social media work for yo...

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Are engagement and UX the new art and copy?

Are engagement and UX the new art and copy?

The exponential rise in internet use has led to fundamental changes in the advertising and marketing world with no end in sight: if anything, the rate of change is only accelerating. While some argue that the internet is merely another advertising medium, albeit with an unprecedented audience and reach, others point to a fundamental shift in the way that com...

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13 Things Glee Can Teach you About Social Media

13 Things Glee Can Teach you About Social Media

Social Media basically involves people who choose the online world alongside the real one to interact and socialize with friends, strangers, and businesses. When social media first hit the scene, no one really took it seriously. All the new apps and platforms popping up where thought to be the next 'ICQ' or forum.  Many thought it was just a bunch of ...

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Location-Based Ads Boost Customer Loyalty

Location-Based Ads Boost Customer Loyalty

Very often when you make a purchase in a store, the cashier asks the same question: “Do you have your card?" The cashier's not asking for your Visa or Mastercard. She’s talking about those ubiquitous reward cards that track how many times you might order a bagel, a latte, an ink cartridge refill, or whatever you happen to be purchasing at the time. ...

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Using Your “Horse Sense” in Social Media

Using Your “Horse Sense” in Social Media

“Common sense is not so common.” –Voltaire For some people, using social media comes naturally. They seem to enter each new social network knowing exactly what to do and say, and they love the experience. For many more people, though, social media savvy doesn’t come naturally. Just creating a new Facebook or Twitter account takes time, and it mig...

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