KISS – Keep it Simple Stupid.
Don’t frustrate visitors with a shmorgus board of unnecessary content. keep things clean and simple, but most importantly keep things easy to find.
1. Be memorable/make an impact
Provide deep, rich, exciting content that will continuously intrigue visitors. Ask influencer’s to be a guest blogger or even write a guest post. Interview people, write from the heart, the soul, and show your expertise.
2. Be up to date
There is nothing worse than coming across some ‘awesome’ blog to find out it hasn’t been updated for months. Keeping an active blog is necessary in order to keep search engines coming back to index your site.
3. Categorize your Site
Just like adding tags, categorizing your site helps to better define what your site is about, ultimately improving the quality of your site traffic.
4. Provide Contact Information
Make it simple for visitors to find ways they can reach out to you. Provide an email address, a form for their questions or a place they can simply write in, such as guestbook. Remember not to give out too much personal information.
5. Submit to Directories
Adding your site to Google and other search engines helps index it faster. Submitting this information will allow your site to be considered for future searches.
6. Describe that File
Use keywords when naming your image files that are being used by your site. Doing so will help you gain visitors when people search using Google Images. {Note: Photos are often an overlooked SEO opportunity. Remember to tag ALL photos with appropriate words, thus leading people who are image browsing back to your site]
7. Create Links
Linking to your site from other websites will help generate more traffic and improve your placement in search engines.
8. Tag your Site
Adding site tags can increase the number of times your site shows up in search results. To pick the right keywords, try putting yourself in the shoes of your visitors.