332. The Unfiltered Truth About Building a Real Following (and Why Big Numbers Don't Always Matter)
If you want social media success, you need to go all in.
Do you need hundreds of thousands of followers to leverage your community into making money? Perhaps not. You can make the most of your influence with the followers you have if they’re highly engaged.
You don’t need to reinvent the wheel. Your audience doesn’t always need to be taught, but they do need to be reminded of what you know and what you offer. When making content, be creative, get outside of your comfort zone, and don’t be afraid to be a contrarian.
In this episode, you will learn about:
The growth tips that worked for me (and other successful people too).
How some business owners are using AI as a shortcut (and why I don’t).
Why you need to get out in the world and experience new things for your social media.
What defining your north star means and how you can refine it.
The type of posts that catch attention and why it works.
Why creating content ahead of time matters if you want to be competitive.
How to use your content across platforms to maximize your results.
Why you shouldn’t underestimate collaborations and partnerships.
The social media analytics you need to look at and how to use it to get better.
Today's episode is brought to you by LinkedVA. Transform your business growth with expert virtual team members who handle your essential tasks. Visit LinkedVA.com to discover how their virtual assistants can give you back valuable time in your day.
Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.
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